Doubling up on Facebook Sponsored Stories
I’m not sure I understand why I’m seeing double - are these sponsored stories (a new ad unit created by Facebook that just basically shows up when a friend of yours likes a brand that is advertising on Facebook) that…
Example @the wrong end of “interest-based” targeting
*Sigh* I contact Fox Sports in order to see how we can get AT&T Uverse to add Fox Soccer Plus where all the rugby is shown (yes it is odd that the Soccer Plus channel has Rugby on it, but…
Necessary Waste in Advertising
In online display (banner) advertising, over 99% of advertising impressions do not lead to a click. Some percentage of impressions (let’s say 5% in lieu of more rigorous analysis just yet) are probably noticed by user and have some impact…