Kickbacks, shmickbacks
Kickbacks, shmickbacks: The recent Techcrunch story about Publicis agencies being “highly incented” to work with Google products caused a bit of a ruffle – but honestly, why is this such a big deal? If it’s just a more formalized conveyor-belt…
Cheap is Expensive in online leads (“goedkoop koop, is duur koop”)
A great saying in Afrikaans is “goedkoop koop, is duur koop“, or sometimes shortened to “goedkoop is duur koop” or similar. What it basically says is that buying cheap stuff, is expensive. For the online marketing folk among us, this…