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the thoughts of Rob Leathern, CEO of Optimal, Inc.
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Do you Admire McDonald’s?

Do you Admire McDonald’s?

July 28, 2012 · by robbo97 · in Facebook, Measurement

At Optimal, we built something we call the Optimal Index available for free at http://optimalsocial.com, which looks at over 5,200 global brands daily and provides a transparent assessment of how valuable their Facebook fan presences are. We do this by…

Fan Growth on Facebook

July 19, 2012 · by robbo97 · in Facebook

This is a test post from my mobile device – we just posted a great piece at optim.al about the fastest-growing 100 brands on Facebook in the last two weeks. Almost a million fans for Amazon in two weeks actually…

Setting Yourself a Higher Standard: Google+

July 15, 2011 · by robbo97 · in Facebook, Social Networks

One of the features I find it ridiculous that is being touted as really new & valuable within the new Google+ service, is the notion of “circles” that allow you to categorize your contacts for selective sharing of stuff. Facebook…

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