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comScore impressions numbers seem low

May 16, 2010 · by robbo97 · in Advertising, Internet

And their CPM number seems very high. See release here. Based on my estimates, I’d guess they came in about 50% on the impressions numbers and about doubled the CPM. But then what do I know? My guess is around…

Flawed Methodology? in Advertising Fraud Study

September 28, 2009 · by robbo97 · in Advertising

I was traveling last week and hadn’t yet had time to respond to the data from this study (note: need to submit info, or see copy of it uploaded at http://bit.ly/adxpose) (here is the press release) put out by Radar…

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