Don’t try to add yahoo.com as a website targeting option in Adwords (placement targeting) or the new Google/Doubleclick exchange. If you try to add yahoo.com to a campaign you will see a screenshot similar to this.

Google will allow you to add all other 199 sites in the Quantcast top 200, including Microsoft.com, Bing.com, Facebook.com and others (even google.com). Looks like some engineers were having some fun. It seems silly to single one site out among a large variety of ones, friend and foe alike.

Great piece by Jay Weintraub borders on rant but makes very good points as he lets rip on Google. Alas it is true but there is a lot to criticize.

Anytime I or any individual criticizes Google, it requires a delicate balance, because a single voice against an established system always struggles not to sound like whiny and scorned. When a system becomes ingrained and accepted, dissenting voices get marginalized and those with dissent often relegated to the same category as conspiracy theorists.

As Jay points out, Google still doesn’t get advertising, despite hype to the contrary and billions in revenue. But that as they say, is a story for another day.