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the thoughts of Rob Leathern, CEO of Optimal, Inc.
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Example @the wrong end of “interest-based” targeting

November 7, 2010 · by robbo97 · in Advertising

*Sigh* I contact Fox Sports in order to see how we can get AT&T Uverse to add Fox Soccer Plus where all the rugby is shown (yes it is odd that the Soccer Plus channel has Rugby on it, but…

Rubicon positions FAN Acquisition as “sacrifice”

November 1, 2010 · by robbo97 · in Advertising

I received the email this morning from the CEO of Rubicon Project, Frank Addante – it looks like Rubicon is “sacrificing” millions of dollars of ad revenues by not competing with its partners. Yay! Thanks Rubicon (oh I kid the…

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