The Virality of Stupid
I have been asked more than once about my thoughts on the “Facebook bot clicks” issue recently. I am amazed and saddened by how broadly this has been covered without most doing so asking some (to me) pretty obvious questions…
InformationWeek loves showing IBM’s ads
The bigger ad units were supposed to be the savior of display advertising, but I guess you can’t always account for physical placement. Here’s a nice one. Two 300×600 ads side by side below the fold – a marketer’s dream!…
Rubicon positions FAN Acquisition as “sacrifice”
I received the email this morning from the CEO of Rubicon Project, Frank Addante – it looks like Rubicon is “sacrificing” millions of dollars of ad revenues by not competing with its partners. Yay! Thanks Rubicon (oh I kid the…
50 Cent on the Dollar
I’m sure Kaiser Permanente, Ford and Oral-B will be very happy to see their ads showing up all next to each other, having a great time there not only together but also at the very bottom of the page on…
eBay Sets Itself Up…
While this is good press for AppNexus, I have no idea why eBay would participate in this article: For example, say a man just searched for golf clubs on eBay (which has been testing a system from a company called…