The 5 Secret Laws of Startups, (though read, still, you probably fail)
One of my favorite recent posts related to startups is this one from fakegrimlock.com. Here is how it starts:
You should absolutely read it, because the way it is written is awesome and helps drive the point home. This solid advice boils down to:
- The best product takes something people already do, and does it better. Nobody wants to do something new, so don’t be too different – make the new thing that people have to learn, that they need to pay you to get it done in a better way!
- Do one thing and do it very well. In Fake Grimlock’s words “USERS HAVE TINY BRAINS. ONLY ONE SLOT FOR “THING YOU DO.” THEM FORGET EVERYTHING ELSE.”
- Build something people want. Don’t build what YOU want, build what the market wants. Oh, and you probably can’t ask the customer what they want either.
- The user is all that matters. Stay away from stupid choices that make the user do too much work. Fight for your users and keep them happy.
- Make the product viral and contagious. Getting customers to refer others is far better (and obviously cheaper) than spending money on marketing. Plus, as we know, ads suck.
Images from fakegrimlock.com