Catalog “do not mail” moving trick
Here’s a trick it seems that catalog mailers are pulling these days – I added our name/address to the “do not send catalogs” DMA list a while back and the enormous number of catalogs we had been receiving slowed to a trickle. We recently moved, however, and now all of a sudden we receive the catalogs again: NOT forwarded from our old address, but sent directly to our new address – – funnily enough they all say “to R. Leathern or Current Resident”. And yet they are all pretty niche, targeted mailings – we’re not talking very general catalogs like J.Crew or Lands End. Is this a loophole in the DMA’s mailing preference program? Annoying.