Zeronomy

the thoughts of Rob Leathern, CEO of Optimal, Inc.

Facebook is a Force of Nature

Facebook is a Force of Nature

April 26, 2011 · by robbo97 · in Facebook

This Google Trends chart says it all. Yahoo!, Google, Twitter – nobody comes close to Facebook.

Daily Deal Sites are Like Mortgage Refinance

April 4, 2011 · by robbo97 · in Business Marketing, Finance, lead generation

The years of 2005-2007 saw a lot of activity in the mortgage refinance market, as we know, and a big part of that was the explosion of internet advertising in the US about it including the lead generation market. Here’s…

Doubling up on Facebook Sponsored Stories

Doubling up on Facebook Sponsored Stories

March 20, 2011 · by robbo97 · in Facebook

I’m not sure I understand why I’m seeing double -  are these sponsored stories (a new ad unit created by Facebook that just basically shows up when a friend of yours likes a brand that is advertising on Facebook) that…

Give, Don’t Get – making a difference for Earthquake victims

March 13, 2011 · by robbo97 · in Facebook, Free

Something important I’m collaborating on with a couple of other tech people is a Facebook page called “Give, Don’t Get”. The idea is that instead of buying something you would like but don’t really need (like an iPad 2 if…

Multiple Social Network Messages

February 20, 2011 · by robbo97 · in Social Networks

This has been an interesting week for messaging and communications – I had business development chats via LinkedIn messages (obvious), Facebook, Twitter (direct messages), Quora and via a chat in a game of Words with Friends. Of course this is…

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