Incentive Markup Language (IML)

I work in an industry rife with conflicts of interest and weird incentives. Most of us are exposed to such things, to varying degrees. Let me give you a simple example we have seen – if an advertising agency is…

“If You Build It…” – What if Nobody Shows Up?

Image: Empty spots for electric vehicle charging in the otherwise-packed Facebook Menlo Park campus parking lot (September 2012) Seeing the above reminded me that achieving critical mass is really hard. Building something first is gutsy and is what many entrepreneurs…