http://zeronomy.com/lead-generation/cheap-is-expensive-in-online-leads-goedkoop-koop-is-duur-koop exploring the evolutionary economy of ideas, time and money Sun, 01 Aug 2010 03:41:55 +0000 http://wordpress.org/?v=2.6.3 http://zeronomy.com/lead-generation/cheap-is-expensive-in-online-leads-goedkoop-koop-is-duur-koop#comment-85 Automotive Ready To Drive; Google’s AdMob And The Ad Exchange; AdMeld And PubMatic On RTB; Mediabrands Consolidates Tue, 10 Nov 2009 11:43:08 +0000 http://zeronomy.com/?p=81#comment-85 [...] Rob Leathern of CPM Advisors looks at the recent blow-up around offers and social media virtual currency. Leathern concludes in his Zeronomy blog post, "Ultimately, cheap leads and cheap media often turn out to be more expensive than companies think at first - and often it is because the path to true conversion is more convoluted." Read the post. [...] [...] Rob Leathern of CPM Advisors looks at the recent blow-up around offers and social media virtual currency. Leathern concludes in his Zeronomy blog post, “Ultimately, cheap leads and cheap media often turn out to be more expensive than companies think at first - and often it is because the path to true conversion is more convoluted.” Read the post. [...]

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