http://zeronomy.com exploring the evolutionary economy of ideas, time and money Thu, 04 Mar 2010 06:31:01 +0000 http://backend.userland.com/rss092 en My post on InternetEvolution.com about Fractional Expertise and on-demand expert networks. http://zeronomy.com/thinking/a-slice-of-time-and-a-slice-of-expert I was digging in the old archives from when I was an analyst at Jupiter (1999 to 2003). Amazing stuff. Think back. It was August 17, 1999, the Jupiter Online Advertising Forum, and the keynote was Kevin O'Connor of Doubleclick. Thinking about the privacy debate, I thought his comments back ... http://zeronomy.com/privacy/from-the-archives-10-consumers-a-day-opt-out I tried to access Twitter on the Freefi/Jiwire network here at the Oakland Airport, and kept getting weird page refreshes from the bar at the top of the screen that loads banner ads, a small and a 728x90. The thing that sucks though is that at least half the large ... http://zeronomy.com/advertising/jiwirefreefi-wifi-ad-supported-service-is-a-joke Just a funny observation when reading this good Newsweek article about privacy, is that there are a lot of behavioral targeting pixels getting fired on that self-same page, including AudienceScience, Quantcast, and Doubleclick. Such is the world we live in: http://pix04.revsci.net/B09806/b3/0/3/0902121/642641728.js?D=DM_LOC%3Dhttp%253A%252F%252Fwww.newsweek.com http://pix04.revsci.net/B09806/b3/0/3/0902121/997357272.js?D=DM_LOC%3Dhttp%253A%252F%252Fwww.newsweek.com http://pixel.quantserve.com/pixel;r=1520162946;fpan=0;fpa=P0-2043871114-1266555449664;ns=0;url=http%3A%2F%2Fwww.newsweek.com%2Fid%2F233773;ref=;ce=1;je=1;sr=1440x900x32;dg=P9940-W-MS-7;dst=1;et=1266555480477;tzo=480;a=p-1axiNKelAV3F-;labels=Business_Tech http://pixel.quantserve.com/pixel;r=1991808241;fpan=1;fpa=P0-2043871114-1266555449664;ns=0;url=http%3A%2F%2Fwww.newsweek.com%2Fid%2F233773;ref=;ce=1;je=1;sr=1440x900x32;dg=P9940-W-MS-7;dst=1;et=1266555449664;tzo=480;a=p-1axiNKelAV3F-;labels=Business_Tech http://core.insightexpressai.com/adServer/adServerESI.aspx?bannerID=155498&siteID=N2958.Newsweek&creativeID=35286945 http://core.insightexpressai.com/adServer/adServerESI.aspx?bannerID=157152 http://core.insightexpressai.com/adServer/GetInvite2.aspx?esi=true&bannerID=157152&referer=www.newsweek.com http://core.insightexpressai.com/adserver/showInvite.aspx?ImageOnly=true&bannerID=157152&esi=true http://ads.revsci.net/adserver/ako?activate&csid=B09806&ko=2010_2_18__0 http://ads.revsci.net/adserver/ako?activate&csid=B09806&ko=2010_2_18__1 http://b.scorecardresearch.com/b?c1=2&c2=6972086&rn=0.11742583378751214&c7=http%3A%2F%2Fwww.newsweek.com%2Fid%2F233773&c3=&c4=&c5=&c6=&c10=&c15=&c16=&c8=Lyons%3A%20How%20Google%20%26%20Facebook%20Violate%20Your%20Privacy%20-%20Newsweek.com&c9=&cv=1.7 http://b.scorecardresearch.com/b?c1=2&c2=6972086&rn=0.6740785767349728&c7=http%3A%2F%2Fwww.newsweek.com%2Fid%2F233773&c3=&c4=&c5=&c6=&c10=&c15=&c16=&c8=Lyons%3A%20How%20Google%20%26%20Facebook%20Violate%20Your%20Privacy%20-%20Newsweek.com&c9=&cv=1.7 http://b.scorecardresearch.com/beacon.js http://b.scorecardresearch.com/beacon.js http://b.scorecardresearch.com/p?c1=8&c2=6035585&c3=91900631&c4=autotag&c6=00000126655545776310180000106049048050 http://b.scorecardresearch.com/p?c1=8&c2=6035585&c3=91900631&c4=autotag&c6=00000126655548607223311000000106054051 http://b.scorecardresearch.com/p?c1=8&c2=6035585&c3=92068662&c4=autotag&c6=00000126655545933629473000000106050057 http://b.scorecardresearch.com/p?c1=8&c2=6035585&c3=92068662&c4=autotag&c6=00000126655548713221232000000106053050 http://b.scorecardresearch.com/p2?c1=8&c2=6035585&c3=91900631&c4=autotag&c6=00000126655545776310180000106049048050 http://ad.doubleclick.net/activity;src=2163259;met=1;v=1;pid=45108152;aid=221548926;ko=0;cid=35286945;rid=35304763;rv=1;×tamp=1266555475555;eid1=2;ecn1=0;etm1=2;eid2=12;ecn2=1;etm2=0;eid3=254307;ecn3=1;etm3=0;eid4=11;ecn4=1;etm4=0;eid5=254300;ecn5=1;etm5=0; http://zeronomy.com/privacy/behavioral-targeting-on-the-privacy-article I've been seeing voicefive.com loading everywhere so wanted to see who this is -- according to domaintools.com their nameservers are all .comscore.com - so it looks like this is another "unbranded" comscore domain. According to the voicefive.com website: VoiceFive Networks is a leading global market research company that studies and reports ... http://zeronomy.com/privacy/voicefivecom-more-comscore-tracking-stuff My younger brother Ray has a very cool job - driving and writing about cars! Getting flown to car launches all over the place and getting paid to try out lots of different cars like Nissan GT-Rs, BMW Z4's and all the rest... I must say it's not half bad. http://zeronomy.com/reading/my-brother-has-a-cool-job Lots of discussion around the comScore $10k fee for measurement, most notably initiated by Jason Calacanis. I happened to stumble across some interesting data along these lines. It appears that the URL used by the beaconing program is b.scorecardresearch.com (the domain is owned by TMRG, Inc., "an organization dedicated to ... http://zeronomy.com/measurement/comscore-measurement-list-of-beaconed-sites I saw an AdMob ad for an "X-Ray Scan" in the Viigo application, which reminded me of the x-ray glasses you would see advertised in comic books along with Sea Monkeys and what-not (living outside of the US as a kid, I was always intrigued by these products yet they ... http://zeronomy.com/internet/mobile-phone-scams-perils-of-contextual-advertising No surprise to those who know me, the area I spend most of my time thinking about during the workday is the online advertising business. In running a company that participates in this space and has some different takes on the existing ways of doing things (albeit many of these ... http://zeronomy.com/wall-street/the-difference-between-a-market-and-an-exchange My wife remarked to me that the prices of Blu-Ray players had come down very quickly, more quickly than she remembered for other similar technologies like DVD players. Apparently is it pretty close and bluray might be slightly cheaper but that makes sense - the ability for a technology to ... http://zeronomy.com/thinking/the-pace-of-change-accelerates-even-more-in-2010