My Facebook News Feed: Friends Outnumber Brands 84:16, Organic 4x More than Sponsored!

My Facebook News Feed: Friends Outnumber Brands 84:16, Organic 4x More than Sponsored!

I have grown weary of articles that talk about how little of a brand’s content make it to be seen by fans. Facebook has to show more friend content than brand content so I took a quick sample and asked someone to help me “tag” all of it and measure how much was sponsored versus organic, and friends versus brands. Below is a screenshot, with red being sponsored brand content, green being organic brand content and the rest being classified. I “like” probably 150 or so brands, and have 963 friends. Not all of the brands I connect to post regularly, so obviously there’s a lot of other ways to crunch the data, but the major findings are as follows just from this small “spot in time”:

Posts from friends make up 84% while posts from brands are 16%, and roughly 4x more likely to be “organic” or unpaid messages than they are sponsored content. There were two sponsored posts in my News Feed. See below.

One of my computer science professors used to say “Your Mileage My Vary”: you yourself may see different results than I got of course. Let me know if you do this kind of analysis for your Feed, at various times of day or days of week. Have a ball!