Incentive Markup Language (IML)

Incentive Markup Language (IML)

I work in an industry rife with conflicts of interest and weird incentives. Most of us are exposed to such things, to varying degrees. Let me give you a simple example we have seen – if an advertising agency is…

"If You Build It..." - What if Nobody Shows Up?

“If You Build It…” – What if Nobody Shows Up?

Image: Empty spots for electric vehicle charging in the otherwise-packed Facebook Menlo Park campus parking lot (September 2012) Seeing the above reminded me that achieving critical mass is really hard. Building something first is gutsy and is what many entrepreneurs…

The Satisfaction of the Easy Answer

The Satisfaction of the Easy Answer

Ever get asked a question like “what’s the best time of day to post to a Facebook page?”, or “how often should I tweet?” or “when is the best time to do a press release?” or anything similar? We all…