Daily Deal Sites are Like Mortgage Refinance
The years of 2005-2007 saw a lot of activity in the mortgage refinance market, as we know, and a big part of that was the explosion of internet advertising in the US about it including the lead generation market. Here’s…
CPA campaign pet peeve
I’m not going to let you run your adserving tags and rotate creatives on your end when I have a CPA campaign I’m running for you. I have to optimize the ad mix on my side. So don’t ask. Happy…
Cheap is Expensive in online leads (“goedkoop koop, is duur koop”)
A great saying in Afrikaans is “goedkoop koop, is duur koop“, or sometimes shortened to “goedkoop is duur koop” or similar. What it basically says is that buying cheap stuff, is expensive. For the online marketing folk among us, this…