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the thoughts of Rob Leathern, CEO of Optimal, Inc.
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My First TV appearance (CNBC – 2000) – Bubble Reminders

My First TV appearance (CNBC – 2000) – Bubble Reminders

February 24, 2013 · by robbo97 · in Internet

Found some old video tapes and digitized them. My first appearance on TV that I was made a lot of fun of for by my friends (“a consumer reality”???). I stuttered a bit through this one – halfway through remembering…

The Virality of Stupid

The Virality of Stupid

August 2, 2012 · by robbo97 · in Internet, Measurement

 I have been asked more than once about my thoughts on the “Facebook bot clicks” issue recently. I am amazed and saddened by how broadly this has been covered without most doing so asking some (to me) pretty obvious questions…

Disneyland website terms of use

November 29, 2010 · by robbo97 · in Internet, privacy

Crazy. Is all I can say about the terms I had to agree to in order to buy Disneyland tickets on the Disney website. How and why should it reference stock quote information in the terms when I want to…

A few thoughts on Square payment system

October 3, 2010 · by robbo97 · in Finance, Internet

I used Square this weekend for a small moving sale. Square is (in my case) an iPhone app with a little credit card reader you plug into the earphone jack of the phone that you can then use to swipe…

comScore impressions numbers seem low

May 16, 2010 · by robbo97 · in Advertising, Internet

And their CPM number seems very high. See release here. Based on my estimates, I’d guess they came in about 50% on the impressions numbers and about doubled the CPM. But then what do I know? My guess is around…

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