The LinkedIn Dilemma

The LinkedIn Dilemma

Most of us spend a quarter to a third of our days working. Jobs and employment are by definition a key driver of all economic activity, continue to have structural inefficiencies and comprise the largest “lead generation” category of all….

Am I Getting Retargeted on Facebook?

Am I Getting Retargeted on Facebook?

Since the Facebook Exchange (FBX) launched, advertisers have been getting increasingly sophisticated in their targeting tactics on Facebook. [Optimal is one of the FBX partners, of course] If you see an ad and are wondering if it’s a retargeting ad,…

The Myth of the Product Roadmap

The Myth of the Product Roadmap

I moved to Silicon Valley (which I take to really just be the San Francisco Bay Area basically) in June 2000, while working as an analyst for Jupiter Communications. The week I moved to San Francisco (I shared an apartment in North…