Comments on: Necessary Waste in Advertising http://zeronomy.com/advertising/necessary-waste-in-advertising exploring the evolutionary economy of ideas, time and money Sun, 05 Sep 2010 00:57:30 +0000 http://wordpress.org/?v=2.6.3 By: IDG’s Ad Network; Digital Distro With Gas; More Google Exchange Predictions; eXelate Adds Video http://zeronomy.com/advertising/necessary-waste-in-advertising#comment-54 IDG’s Ad Network; Digital Distro With Gas; More Google Exchange Predictions; eXelate Adds Video Wed, 09 Sep 2009 11:32:08 +0000 http://zeronomy.com/?p=24#comment-54 [...] Rob Leathern of CPM Advisors discusses makes the argument that some waste will be necessary if advertisers "are maximizing their potential to find their target customer." Leathern adds that the key is to finding the right amount of waste. Read more on the Zeronomy blog. [...] [...] Rob Leathern of CPM Advisors discusses makes the argument that some waste will be necessary if advertisers “are maximizing their potential to find their target customer.” Leathern adds that the key is to finding the right amount of waste. Read more on the Zeronomy blog. [...]

]]> By: Brent http://zeronomy.com/advertising/necessary-waste-in-advertising#comment-51 Brent Sun, 06 Sep 2009 22:24:29 +0000 http://zeronomy.com/?p=24#comment-51 We refer to that waste while learnings are established as the "learning cost" of the campaign. The biggest challenge is that true learning cost, the cost to determine the conversion rate of a piece of inventory, varies depending on the conversion. A good education doesn't come cheap! We refer to that waste while learnings are established as the “learning cost” of the campaign. The biggest challenge is that true learning cost, the cost to determine the conversion rate of a piece of inventory, varies depending on the conversion.

A good education doesn’t come cheap!

]]> By: Are you driving fast enough? | Welcome to CPM Advisors http://zeronomy.com/advertising/necessary-waste-in-advertising#comment-48 Are you driving fast enough? | Welcome to CPM Advisors Wed, 02 Sep 2009 21:03:32 +0000 http://zeronomy.com/?p=24#comment-48 [...] interesting personal blog post from our founder and CEO, Rob Leathern, about the concept of waste in [...] [...] interesting personal blog post from our founder and CEO, Rob Leathern, about the concept of waste in [...]

]]> By: Matt Hanson http://zeronomy.com/advertising/necessary-waste-in-advertising#comment-47 Matt Hanson Wed, 02 Sep 2009 18:40:44 +0000 http://zeronomy.com/?p=24#comment-47 Good writing. Keep up the good work. I just added your RSS feed my Google News Reader.. Matt Hanson Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson

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