http://zeronomy.com/advertising/getting-your-moneys-worth-ouch-on-your-ad-buy-whos-to-blame exploring the evolutionary economy of ideas, time and money Sun, 05 Sep 2010 01:04:39 +0000 http://wordpress.org/?v=2.6.3 http://zeronomy.com/advertising/getting-your-moneys-worth-ouch-on-your-ad-buy-whos-to-blame#comment-84 cjmacd Fri, 23 Oct 2009 14:04:17 +0000 http://zeronomy.com/?p=61#comment-84 my educated guess - it would have to be the traffic person at the newspaper. <br>probably generated 3 different <a href="http://advertising.com" rel="nofollow">advertising.com</a> remnant tags - 1 for 728x90, one for 160x600 and one for 300x250. The scheduled the 160x600 tag in the 728x90 spot, caught it quickly, corrected it.<br>i really doubt if it had any effect on response rate for westin or revenue for sun times. at an average $.40 CPM paid out by <a href="http://advertising.com" rel="nofollow">advertising.com</a> to the newspaper, that ad would've needed to be screwed up like this 2500 times to cost the paper $1 in revenue (not that anyone would EVER catch that). since the CTR is probably .05 %, the potential for 1 missed click isn't even worth calculating. <br>nobody's perfect. I don't see the point? my educated guess - it would have to be the traffic person at the newspaper.
probably generated 3 different advertising.com remnant tags - 1 for 728×90, one for 160×600 and one for 300×250. The scheduled the 160×600 tag in the 728×90 spot, caught it quickly, corrected it.
i really doubt if it had any effect on response rate for westin or revenue for sun times. at an average $.40 CPM paid out by advertising.com to the newspaper, that ad would've needed to be screwed up like this 2500 times to cost the paper $1 in revenue (not that anyone would EVER catch that). since the CTR is probably .05 %, the potential for 1 missed click isn't even worth calculating.
nobody's perfect. I don't see the point?

]]> http://zeronomy.com/advertising/getting-your-moneys-worth-ouch-on-your-ad-buy-whos-to-blame#comment-83 Newspapers Look Very Different Online | CPM Advertising : CPM Advisors Tue, 13 Oct 2009 05:44:20 +0000 http://zeronomy.com/?p=61#comment-83 [...] CEO happened to spot a mistrafficked ad on the Chicago Sun-Times website this past weekend when looking for information about the marathon [...] [...] CEO happened to spot a mistrafficked ad on the Chicago Sun-Times website this past weekend when looking for information about the marathon [...]

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