Advertising is Changing, Big Time: 13 articles

Advertising is Changing, Big Time: 13 articles

Here are my recent articles about the new advertising world, all of which I hope you will read!

  1. The Mobile Video Ad Lie
  2. Carriers are making more from mobile ads than publishers are
  3. Mobile video ad lies continue
  4. Your TV attention is worth just 18cents an hour
  5. Do mobile websites deserve to die?
  6. Why real-time bidding is a big bust
  7. What consumers deserve from digital ads
  8. The downward spiral of deceptive ads
  9. Thanks, Network Advertising Initiative!
  10. The future is about filters
  11. Let’s not talk about privacy
  12. An allegory about the online data business
  13. Who the f*** is that advertiser?

Please share any feedback you have about these, and let me know other topics you want me to cover in more detail in future…

And yes, we’re working on solutions to some of these issues at the new OPTIMAL.COM!