Adblock Plus will Let Some Ads Through

I’ve been a very interested follower of adblocking software over the years, and found the announcement by AdBlock Plus that it will let some “acceptable ads” through, intriguing. Now that this is a full-time pursuit for its creator, Wladimir Palant, not to mention another employee [blog post announcement] they are figuring out ways to make this a sustainable enterprise. Here’s an article about the acceptable ads announcement.

I plan to write in more detail about publishers and the state of ad networks, and will make some reference to this particular situation, but it is not surprising to me at all.