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the thoughts of Rob Leathern, CEO of Optimal, Inc.
Home » 2010 » November

Disneyland website terms of use

November 29, 2010 · by robbo97 · in Internet, privacy

Crazy. Is all I can say about the terms I had to agree to in order to buy Disneyland tickets on the Disney website. How and why should it reference stock quote information in the terms when I want to…

Kickbacks, shmickbacks

November 28, 2010 · by robbo97 · in Advertising, Corporate evolution

Kickbacks, shmickbacks: The recent Techcrunch story about Publicis agencies being “highly incented” to work with Google products caused a bit of a ruffle – but honestly, why is this such a big deal? If it’s just a more formalized conveyor-belt…

Meganet Security Company running Google ads on homepage?

November 18, 2010 · by robbo97 · in Security

Here’s a head-scratcher. Meganet, the company that makes the portable system that can intercept phone calls (only to be sold to law enforcement in the US, mind you), has on their homepage code that could take over the page entirely…

Example @the wrong end of “interest-based” targeting

November 7, 2010 · by robbo97 · in Advertising

*Sigh* I contact Fox Sports in order to see how we can get AT&T Uverse to add Fox Soccer Plus where all the rugby is shown (yes it is odd that the Soccer Plus channel has Rugby on it, but…

Rubicon positions FAN Acquisition as “sacrifice”

November 1, 2010 · by robbo97 · in Advertising

I received the email this morning from the CEO of Rubicon Project, Frank Addante – it looks like Rubicon is “sacrificing” millions of dollars of ad revenues by not competing with its partners. Yay! Thanks Rubicon (oh I kid the…

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