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the thoughts of Rob Leathern, CEO of Optimal, Inc.
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50 Cent on the Dollar

50 Cent on the Dollar

May 28, 2010 · by robbo97 · in Advertising

I’m sure Kaiser Permanente, Ford and Oral-B will be very happy to see their ads showing up all next to each other, having a great time there not only together but also at the very bottom of the page on…

comScore impressions numbers seem low

May 16, 2010 · by robbo97 · in Advertising, Internet

And their CPM number seems very high. See release here. Based on my estimates, I’d guess they came in about 50% on the impressions numbers and about doubled the CPM. But then what do I know? My guess is around…

Hilary Clinton for President

May 7, 2010 · by robbo97 · in Networking

It seems that Hilary Clinton needs to update her profile on LinkedIn – it still says she is “Candidate for President” and Senator from New York. http://www.linkedin.com/profile?viewProfile=&key=15890911 By the way, looks like Hilary (or her people) signed (her) up a…

Someone has to be the meanie…

May 5, 2010 · by robbo97 · in Random events

I was standing in line recently at the off-airport car park. We had just gotten off the shuttle, for which a few of us had had to wait an extra bit for because the previous one was full. I had…

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