My wife remarked to me that the prices of Blu-Ray players had come down very quickly, more quickly than she remembered for other similar technologies like DVD players. Apparently is it pretty close and bluray might be slightly cheaper but that makes sense – the ability for a technology to get to scale via expanding various distribution channels, outsourced manufacturing that can make it cheaper, faster etc. will make these changes happen ever more quickly.
With digital goods this is probably magnified by an order of magnitude because the costs of reproduction are far lower (even though writing software does take time as we all know!), effectively zero for the copying or redistribution of some digital items.
2010 we are going to see some amazing developments and changes, and the pace will accelerate even further.