The pace of change accelerates even more in 2010
My wife remarked to me that the prices of Blu-Ray players had come down very quickly, more quickly than she remembered for other similar technologies like DVD players. Apparently is it pretty close and bluray might be slightly cheaper but…
Yahoo! Advertising Interest Manager (Yahoo! AIM !?)
Yahoo! just launched a page where you can manage how they classify your interests based on your search and other activity on the Yahoo! Network. http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/ Mine was blank, and then I did two searches, one for “powerball” and one…
Wrong-headed Thinking about Publisher Inventory
I’m amazed that a senior executive at a major ad company like The Rubicon Project would write something like this (in their Q3 update): “Many of these platforms ultimately value all inventory equally, from the New York Times or Sports…