I first spoke to Jeanette Borzo in 2001 for an article she was writing for the WSJ about comparison shopping. [09-24-01. "Searching: Out of Order?". The Wall Street Journal]. Recently I asked Jeanette if she minded that I share the message…
In part 1 of the story, I started talking about starting CPM Advisors (which later became XA.net and then finally Optimal). From 2009 to 2011 we mostly focused on “display” advertising – ‘banner ads’ – on Yahoo!’s Right Media Exchange…
Professional athletes work at jobs that are highly normalized, and their skills/achievements can thus be compared far more easily than the average person working at a “regular” job, today and versus historical achievements. Comparability creates competition (or is it the…
What is a startup? That is a question posed and partially answered in many places (see quotes below). For my money, startups can be defined by what they do NOT do: Get Distracted. We stopped running display media even though…
I’m still amazed at how many businesspeople are not yet effectively using Twitter. Here are a few ideas about how to use Twitter as a really effective tool to move forward in your career: Follow people that matter to you…