I love the idea behind Upstart, which “funds” entrepreneurially-minded recent graduates (2008-2014) in exchange for a percentage of their future earnings. Speaking though, as someone who started a company in their early 30′s, not early 20′s, there are lots of…
Facebook on a mobile device doesn’t have a “right hand rail”, so it makes sense that there would be more sponsored content in the News Feed as a percentage of overall vertical space than the equivalent, so as a followup…
I have grown weary of articles that talk about how little of a brand’s content make it to be seen by fans. Facebook has to show more friend content than brand content so I took a quick sample and asked…
I’ve written before about people blindly and mindlessly quoting “statistics” of dubious validity or sharing the latest story even when it is later shown to be misleading, but this problem will only get worse. Attention spans are approaching zero, and…
I was excited this past week that Optimal won an innovation award from Facebook for what we’re calling the News Feed Promoter. It’s basically one of the first salvoes in social marketing automation, and being able to find viral content…